Our solution:
We took them through our brand workshop, splitting the sessions up into three separate workshops. First diving into the brand core, understanding what drives the team and what they stand for. Defining their purpose, vision, mission and values. We then explored market positioning and brand persona's to create an overarching strategy that can be implemented into the new identity and set of guidelines. Going through this process allowed their team to feel aligned in where they are heading and who they are, whilst also enabling a seamless journey for us to bring the new brand to life through the website.