When we first met with Photo Experience we initially discussed creating a new website for them, however as we started exploring the reason for doing so, it became apparent that we needed to set the foundations for the brand first.
We took them through our brand workshop, splitting the sessions up into three separate workshops. First diving into the brand core, understanding what drives the team and what they stand for. Defining their purpose, vision, mission and values. We then explored market positioning and brand persona's to create an overarching strategy that can be implemented into the new identity and set of guidelines. Going through this process allowed their team to feel aligned in where they are heading and who they are, whilst also enabling a seamless journey for us to bring the new brand to life through the website.
Photo Experience are now in a position where they are looking to expand outside the UK, partnering with some of Europe's most popular tourist attractions. Their new website conveys a unified brand message, amplifying elements of the brand we discovered through the workshop and allowing us to fully express what it feels like capturing memories that last a lifetime.
"Working with hydro has been a pleasure. They are incredibly kind and always quick to respond to any questions or requests. One of the most admirable qualities about hydro is their willingness to help and their patience made the entire process much more manageable and enjoyable. We truly appreciate the dedication and support Hydro has provided. Thank you."
Ella Hough
Marketing Director
Photo Experience