Merge Content

Over the years Merge had built an incredible portfolio of brands, that was continuing to grow, but their website didn't reflect the calibre of clients they served. They needed a new digital presence to match the sophistication of their work, clearly communicate their expertise, and showcase their portfolio in a way that attracted high-value clients. Their existing site felt outdated and didn’t convey the full scope of their capabilities, making it harder to convert the right opportunities.

We started by redefining the structure of the website to ensure every page led with value. Our goal was to create an experience that immersed visitors in the world of Merge Content, making it clear what it’s like to work with them from the moment they arrived. First, we refined the brand messaging and copy, keeping it concise yet impactful. Every word was carefully crafted to communicate Merge’s expertise while maintaining an approachable and confident tone.

We ensured their portfolio took centre stage, presenting case studies in a way that demonstrated the real-world impact of their work. Next, we designed a modern, forward-thinking interface that aligned with Merge’s growing reputation. The layout was built to be clean, engaging, and easy to navigate, guiding users seamlessly through the site. Strategic call-to-actions were placed at key touch points, ensuring that potential clients always knew the next step to take.

We also incorporated client testimonials throughout the site, reinforcing trust and credibility. The final result is a website that not only looks great but also functions as a powerful sales tool - clearly communicating Merge Content’s value and attracting the right clients.

With their new website, Merge Content is now in a position to convert their audience with ease. The refined messaging, strategic design, and clear user journey make it effortless for potential clients to understand their expertise and take action.

The new site not only reflects the calibre of brands they work with but also strengthens their positioning in the industry. It serves as a seamless extension of their sales process, reinforcing credibility and guiding prospects toward conversion.

Beyond aesthetics, the website is built to scale. As Merge Content continues to grow, their digital presence can evolve with them - whether that’s adding new case studies, expanding services, or refining their messaging over time. Now, their website isn’t just a reflection of their brand; it’s a foundational asset that actively supports their business growth.